Format: Keynote
Presentation: The Future of Loyalty
Event: Annual sales meeting
Audience: Country Heads, Sales & Senior Management
Location: Stockholm, Sweden
From the room
From one reader to an entire sales team
After reading The G.R.E.A.T. Retention Book, Jenny Lopes Da Silva, Head of Sales at Scandinavian Trust, saw its relevance beyond her own role. The company ordered copies for the wider team and invited Vladislav to speak at its annual sales meet-up in Stockholm. The keynote, The Future of Loyalty, brought the conversation beyond the book to explore how technology is reshaping customer relationships and loyalty.
The Session
Vladislav delivered the Future of Loyalty presentation, in which he looked beyond today's loyalty programmes to examine the forces likely to reshape customer relationships.
The session explored the widespread use of decision-making software, the distinction between permanent and temporary relationships, predictive personalisation, and what the potential collapse of the advertising-funded internet model could mean for the future of customer loyalty.
Rather than asking simply how companies can make customers more loyal, the presentation challenged the audience to consider a more fundamental question: what will loyalty mean when technology increasingly anticipates, influences and even makes decisions on our behalf?
Bring the conversation to your organisation
A thought-provoking keynote
A fresh perspective on loyalty designed to challenge assumptions, provoke discussion and energise your team.
A conversation that continues
Ideas and questions your team can take back into their own customer relationships, sales discussions and strategy.
Signed books for your team
Copies of The G.R.E.A.T. Retention Book, personally signed for participants, can be included as part of the engagement.
Content tailored to your audience
The presentation is adapted to your organisation, sector, event and the people in the room.