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Retain More Customers.
Grow with Loyalty.

Discover how brands like yours are building sustainable growth through emotional engagement, storytelling, and after-sales strategy.

EXPLORE OPTIONS

Why Most Businesses Bleed Loyalty
(and Don't Even Know It)

You’ve invested time, money, and effort into winning new customers.

But after the sale, engagement drops. Emails get ignored. Relationships fade. Referrals never come.

The problem isn’t your product. It’s that your customers don’t feel remembered, understood, or emotionally connected.

At a time when trust is low, and switching is easy, After-sales marketing is no longer optional.

BOOK A CALL

Turn your customer base into your most valuable asset.

My name is Vladislav Dobrokhotov. I'm the author of "The Art of After-Sales Marketing" book. I help businesses transform satisfied customers into passionate brand advocates. Through powerful keynotes, interactive workshops, and strategic consulting, I empower companies to enhance loyalty, boost retention, and elevate customer engagement.

Vladislav Dobrokhotov Introduces 'The Art of After-Sales Marketing' book to HRH Princess Royal
SPEAKING ENGAGEMENTS

Customer Loyalty, Retention, and Advocacy

Keynote Speeches, Panel Discussions and Moderation, Expert Presentations, Fireside Chats.

I use storytelling, proven frameworks, and real-world case studies to demonstrate how enhancing loyalty, retention, and engagement can elevate your brand’s long-term success.

UPCOMING EVENTS
Vladislav Dobrokhotov Introduces 'The Art of After-Sales Marketing' book to HRH Princess Royal
WORKSHOPS

Immersive Brand & Customer Engagement Sessions

Tailored Masterclasses, Strategy Workshops, and Training Programmes.

Hands-on sessions designed to equip your team with actionable strategies, practical tools, and fresh insights into customer loyalty, after-sales excellence, and brand advocacy.

SEE DETAILS
Vladislav Dobrokhotov Introduces 'The Art of After-Sales Marketing' book to HRH Princess Royal
CONSULTING & ADVISORY

After-Sales Marketing Assessment & Strategic Planning

Ongoing Consulting, Advisory  & Strategic Guidance.

From hands-on implementation to high-level advisory, I help you build sustainable growth through loyalty, retention, and customer engagement.

CONTACT ME
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FAQs

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.
What is After-Sales Marketing?
After-Sales Marketing is the strategic process of reaffirming your brand’s DNA to your existing customers, strengthening loyalty, deepening engagement, and turning satisfied customers into long-term brand advocates. It’s not an afterthought; it’s a vital extension of the brand journey.
How is After-Sales Marketing different from Customer Service?
Customer service is reactive - it solves problems. After-Sales Marketing is proactive - it nurtures relationships. It focuses on emotional connection, loyalty growth, and long-term brand advocacy, using every post-sale moment as a trust-building opportunity.
Why is After-Sales Marketing even more important in the AI era?
In an AI-driven world, transactions are easy, trust is rare. After-Sales Marketing ensures your brand doesn’t just automate experiences but deepens emotional loyalty, where human judgment and brand meaning still matter most.
What are the key elements of a strong After-Sales Marketing strategy?
An effective After-Sales Marketing strategy centers on reaffirming the core components of your brand - Vision, Idea, Purpose, Pillars, Promise, and Story. It creates proactive customer journeys based on early engagement, predictive care, and surprising moments of delight that resonate emotionally.
How does AI fit into After-Sales Marketing?
AI empowers After-Sales Marketing by analyzing behavioral patterns at scale, predicting disengagement risks, personalizing re-engagement campaigns, and freeing human teams from repetitive tasks. But while AI can suggest actions, humans must still guide the emotional tone, ensuring every interaction builds trust.
What happens if After-Sales Marketing is ignored?
When After-Sales Marketing is ignored, loyal customers quietly drift away. Businesses are forced into a costly cycle of acquiring new customers instead of nurturing the ones they already earned. Worse, the brand risks becoming transactional instead of relational - missing the opportunity to create advocates for life.
Can B2B companies use After-Sales Marketing?
Not only can B2B companies use After-Sales Marketing — they must. In B2B, where relationships are complex, high-value, and long-term, building emotional loyalty after the sale is crucial. Whether through predictive maintenance, personalized engagement, or strategic client care, After-Sales Marketing secures the foundation of future growth.
How do you measure the success of After-Sales Marketing?
Success is measured through reduced churn, increased customer lifetime value, improved upsell and cross-sell rates, and higher customer satisfaction scores such as Net Promoter Score (NPS). Just as importantly, success is seen in what is avoided — wasted campaigns, lost relationships, and emotional disengagement.
How can you help my business?
We help businesses refine their Brand DNA, build authentic after-sales strategies, and integrate AI in a way that strengthens — not weakens — emotional trust. We guide companies to create loyalty programs rooted in sustainability, efficiency, and emotional intelligence, turning after-sales into the most powerful engine for growth.
OPINION

"Be afraid, be very afraid...

what companies should fear most is ‘the silent customer’. Studies show 96% of customers don’t complain - 91% simply never return.

According to PwC 1/3rd of customers will leave a brand after just one bad experience, and 92% after two.

Harvard Business Review tells us that 84% of customers say their expectations had not been exceeded in their recent interaction with customer service. Indeed, 78% gave up because of a negative experience.

Scarily, researchers also found that dissatisfied customers, go on to tell between 8 and 20 others!

Thankfully, 84% of consumers say they buy from brands they feel an emotional connection to, and companies with a strong brand story outperform their competitors by 20%.

Friend and fellow Marketor, Vladislav Dobrokhotov's prescient new book – “The Art of After-Sales Marketing” affirms that at its core every business exists to solve the customer’s problem. By clearly communicating this, you can profoundly connect with them and differentiate your brand from its competitors.

“As an artist breathes life into a blank canvas, Marketors infuse brands with character & individuality. They tell a story, leaving the audience yearning for more.”

The book calls upon you to think about how your brand values manifest themselves in your after-sales service, and he brings the importance of after-sales marketing to life with compelling real-life examples."

Andrew Marsden FCIM
Chartered Marketer,
Ex-President of the Marketing Society