G.R.E.A.T. METHOD
BOOKS
SPEAKING
IMPLEMENTATION
ABOUT
CONTACT
‍The G.R.E.A.T. Retention Workshop

The Future of Loyalty

What happens to loyalty when machines start making the decisions?

Audience and Format

For leaders in financial and professional services, where confidence, judgment and long-term relationships are central to growth.

In-person or online keynote, followed by Q&A.

Duration and audience focus by arrangement.

What participants said

Company logo
“Just about perfect! Well done.”
Professor Michael Mainelli
Chairman
Z/Yen Group Limited
Company logo
“An inspiring speaker with a wealth of knowledge and some really valuable insights that I can take back to Sheffield Chamber of Commerce.”
Aynsley Pix
Member Services Manager
Sheffield Chamber of Commerce

What will make clients stay when machines can compare, recommend, negotiate and switch on their behalf?

As AI makes products, prices and promises easier to compare, trust, reputation and the value built through a relationship may matter more than ever. This keynote explores what loyalty could mean when clients increasingly rely on intelligent systems to shape their decisions.

Vladislav Dobrokhotov, author of The G.R.E.A.T. Retention Book, examines client retention as a strategic discipline for the AI age. He invites leaders to consider how to make the value of staying visible and compelling to both human clients and the machines acting on their behalf.

What the Audience will explore

  • How AI could change the way clients compare, choose and leave.

  • Why trust, memory and accumulated relationship value can strengthen loyalty.

  • How to make retention more intentional and defensible across the firm.

Availability and Enquiries

The Future of Loyalty is available as an in-person or online keynote for conferences, leadership teams, professional associations and corporate events.

Each presentation can be tailored to the audience, sector and strategic context.

For availability, fees and speaking enquiries, please get in touch.