I have built and operated a multimillion-euro business, where growth depended on scale, margin control, and execution.
I now lead a membership organisation, where success is defined by retention — how many stay, engage, and contribute over time.
These experiences led to the G.R.E.A.T. Retention Method™ - a practical framework for structuring what happens after the decision, so organisations can increase repeat revenue, improve renewal rates, and generate more value from the customers they already have.
In practice, this means:
- identifying where and why retention is lost
- structuring post-commitment journeys across key touchpoints
- aligning messaging, experience, and follow-up
- equipping teams with practical playbooks that can be executed consistently
Vladislav Dobrokhotov - Retention Strategist, Author
Executive Director, British & Commonwealth Chamber of Commerce in Finland
Liveryman, Worshipful Company of Marketors
