Workshop Flow
1. Foundations of Retention
Why emotional connection fades after delivery — and where relationships break down.
2. Designing the Blueprint
Apply the G.R.E.A.T. stages to your real customers and select the emotional triggers that matter most.
3. Real-World Application
Turn insight into a clear, organisation-ready retention process you can use immediately.
What Participants Say
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"A nice morning with a factual lecturer and content that was well suited to me."
"Gained a more international perspective on the aftermarket system and its importance."
"Good insights into how to create added value for customers."
"A good lecturer, and it was nice to meet everyone."
"A good review of the different parts of the G.R.E.A.T. retention model and strong delivery. It worked well for me to listen in English during the breakfast meeting."
"A very interesting lecture. Thank you very much for the event."
"A great lecturer. A very interesting and current topic. Looking forward to more similar lectures."
“Thank you so much for the conversations and your presentation today! We have already had a meeting at work on how to incorporate the information you provided into our operational strategies at grit:lab — no time wasted!”
Jessica Westerlund
Head of Community, grit:hub
Book the Workshop
Delivered through selected partner organisations and as private, commissioned sessions for teams and leadership groups.
Get in touch to discuss the best delivery format.
Most organisations work hard to win customers — but very few have a system for keeping them. Delivery is planned. Sales are tracked. Yet what happens after the sale is usually unstructured. When clients return, it’s treated as luck rather than design.
This workshop changes that.
The G.R.E.A.T. Retention Mehtod™ provides a clear, five-stage framework for strengthening relationships, increasing repeat business, and turning satisfied customers into advocates — deliberately, not accidentally.
What You’ll Gain
By the end of the workshop, participants will:
Know exactly where and why customers drift away
Have a structured process for increasing repeat business
Build a deeper emotional connection after delivery
Turn client satisfaction into loyalty — and loyalty into advocacy
Replace “hope” with a repeatable, five-stage retention strategy
Who Should Attend
This workshop is designed for organisations that rely on long-term relationships, including:
Business Development & Client Relations
Marketing & Customer Success
Professional Services, Advisory & Membership Organisations
Anyone responsible for strengthening customer relationships
The method applies across sectors and maturity levels — from growing SMEs to established organisations.
About the Method
The G.R.E.A.T. Retention Method™ is built around a five-stage model of customer relationships:
Gratitude · Reinforcement · Engagement · Anchoring · Transformation
It draws on proven behavioural principles — including reciprocity, cognitive consistency, mere exposure, anchoring, and social proof — to create long-term emotional connection and measurable loyalty.
(The full trigger library and framework are available exclusively through workshop participation.)
