Workshop flow
1. Foundations of Retention
Why emotional connection fades after delivery — and where relationships break down.
2. Designing the Blueprint
Apply the G.R.E.A.T. stages to your real customers and select the emotional triggers that matter most.
3. Real-World Application
Turn insight into a clear, organisation-ready retention process you can use immediately.
Participant feedback
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What participants said
— Susan McKay,
Commercial Director
Glasgow Chamber of Commerce
Unique Hotels Group
— Jessica Westerlund.
Head of Community
grit:lab
— Marius Mocian,
Business Growth Advisor
RebelDot
— Pavel Fara,
Managing Director
British Chamber of Commerce
Czech Republic
How to book the workshop
Delivered through selected partner organisations and as private, commissioned sessions for teams and leadership groups.
Get in touch to discuss the best delivery format.
Most organisations work hard to win customers — but very few have a system for keeping them. Delivery is planned. Sales are tracked. Yet what happens after the sale is usually unstructured. When clients return, it’s treated as luck rather than design.
This workshop changes that.
The G.R.E.A.T. Retention Method™ provides a clear, five-stage framework for strengthening relationships, increasing repeat business, and turning satisfied customers into advocates — deliberately, not accidentally.
What you’ll gain
By the end of the workshop, participants will:
Know exactly where and why customers drift away
Have a structured process for increasing repeat business
Build a deeper emotional connection after delivery
Turn client satisfaction into loyalty — and loyalty into advocacy
Replace “hope” with a repeatable, five-stage retention strategy
Who should attend
This workshop is designed for organisations that rely on long-term relationships, including:
Business Development & Client Relations
Marketing & Customer Success
Professional Services, Advisory & Membership Organisations
Anyone responsible for strengthening customer relationships
The method applies across sectors and maturity levels — from growing SMEs to established organisations.
About the method
The G.R.E.A.T. Retention Method™ is built around a five-stage model of customer relationships:
Gratitude · Reinforcement · Engagement · Anchoring · Transformation
It draws on proven behavioural principles — including reciprocity, cognitive consistency, mere exposure, anchoring, and social proof — to create long-term emotional connection and measurable loyalty.
(The full trigger library and framework are available exclusively through workshop participation.)
