About the book
The G.R.E.A.T. Retention Book is a practical guide to what happens after the sale — the phase where loyalty is either built or quietly lost.
Drawing on behavioural psychology and real-world experience, the book explores how relationships evolve after a transaction, and why emotion determines whether customers stay, return, or advocate.
Structured around the G.R.E.A.T. Retention Method™, it shows how post-sale moments can be intentionally designed rather than left to chance — turning short-term satisfaction into long-term belief, habit, and advocacy.
Sector-specific editorial adaptation
Tailored content, examples, and positioning so the book speaks directly to your members or clients — reinforcing shared language, relevance, and long-term relationships.
