The book
Complimentary ebook access to The G.R.E.A.T. Retention Book.
The G.R.E.A.T. Implementation Programme
Build a practical retention plan. Apply the Method at your own pace. Have your work assessed.
€295 per person, plus applicable taxes
Immediate access · Work at your own pace · Assessment included

From knowing to doing
This is not another online course to consume. It is a structured implementation process to complete.
The book explains the Method.
The workshop helps teams explore it together.
The Implementation Programme gives you the structure to apply it independently, document your decisions and have the resulting plan assessed.
If you have already read the book or attended a workshop, this is your next step. If the Method is new to you, the complete ebook is included.
You can work at your own pace and use a different customer, client, member or customer group where appropriate for each stage.
Your implementation toolkit
Complimentary ebook access to The G.R.E.A.T. Retention Book.
Concise visual references for every stage of the Method.
Five episodes where the Advocate and Sceptical Practitioner test the Method’s assumptions and practical boundaries.
A complete, fillable workbook to turn your decisions into a practical process.
Submit your organisation’s plan for structured assessment.
Understand your plan’s strengths, gaps and priorities.
The outcome
This programme is suited to business owners, leaders, marketers, customer-success professionals and membership teams responsible for:
customer retention and renewals
repeat revenue
post-purchase or post-join engagement
customer participation
referrals and advocacy
It is most valuable when you are ready to make decisions and apply them—not simply collect more information.
By the end of the programme, you will have:
examined what currently happens after customers commit
identified where preventable churn may begin
designed practical retention actions for your organisation
established priorities your team can implement
created a coherent retention and advocacy plan
tested and strengthened that plan through structured assessment
What practitioners say
Your insights on retention, after-sales, and the G.R.E.A.T. relationship-building framework are highly relevant to maintaining and growing our membership base. We’re putting them into action immediately with our membership team.
Susan McKayCommercial DirectorGlasgow Chamber of Commerce"Vladislav led a thoughtful and highly relevant session in a very practical and engaging way, clearly demonstrating how stronger customer relationships are built deliberately rather than by chance.”
Nora HaapalaAssociate Partner, Data Privacy ProfessionalRÖDL AttorneysThe way you wove together purpose, process and psychology to explore the route to belonging was compelling. I also liked the way you framed AI as a tool that can help, without letting it dominate the narrative—which happens too often, in my view.
Mal MinhasCharity Trustee and former Head of Software, VertuBefore you begin

No. It is a self-directed implementation programme built around a practical workbook, supporting resources and assessment.
Study
Use the complimentary ebook, five Stage Blueprints and five episodes of The G.R.E.A.T. Debate to review the Method and challenge your assumptions.
Build
Work through the fillable Implementation Workbook to develop your retention and advocacy strategy—and turn it into an actionable business process.
Get assessed
Submit your completed workbook and receive structured written feedback on your plan’s strengths, gaps and priorities within seven days.
Within seven days, you will receive structured written feedback covering the strengths, gaps and priorities in your plan.
Yes. After receiving your written assessment, you can book an optional implementation consultation.
The assessment becomes our starting point, so the conversation can focus on your most important decisions, unresolved questions and practical implementation priorities. Booking details will be included with your assessment.
Begin the programme and work through the first stage. If you decide it is not the right fit for developing your practical retention plan, contact us within 14 days of purchase for a full refund.
Ready to put it into practice?
Work independently, build your organisation’s implementation plan and submit it for structured assessment.