Where this programme fits
The book explains the Method.
The workshop helps teams explore it together.
The Implementation Programme gives you the structure to apply it independently, document your decisions and have the resulting plan assessed.
If you have already read the book or attended a workshop, this is your next step. If the Method is new to you, the complete ebook is included.
You can work at your own pace and use a different customer, client, member or customer group where appropriate for each stage.
What is included
The G.R.E.A.T. Retention Book
complimentary ebook access
Five Stage Blueprints
concise visual references for each stage
Five episodes of The G.R.E.A.T. Debate
The Advocate and Sceptical Practitioner test the Method’s assumptions and practical boundaries
The complete fillable Implementation Workbook
Completed Workbook Assessment
Structured feedback within seven days
Access the programme
€295 per person, plus applicable taxes
Immediate access · Work at your own pace · Assessment included
This is not another online course to consume. It is a structured implementation process to complete.
Frequently asked questions
No. It is a self-directed implementation programme built around a practical workbook, supporting resources and assessment.
Study
Use the complimentary ebook, five Stage Blueprints and five episodes of The G.R.E.A.T. Debate to review the Method and challenge your assumptions.
Build
Work through the fillable Implementation Workbook to develop your retention and advocacy strategy—and turn it into an actionable business process.
Get assessed
Submit your completed workbook and receive structured written feedback on your plan’s strengths, gaps and priorities within seven days.
Within seven days, you will receive structured written feedback covering the strengths, gaps and priorities in your plan.
Yes. After receiving your written assessment, you can book an optional implementation consultation.
The assessment becomes our starting point, so the conversation can focus on your most important decisions, unresolved questions and practical implementation priorities. Booking details will be included with your assessment.
Begin the programme and work through the first stage. If you decide it is not the right fit for developing your practical retention plan, contact us within 14 days of purchase for a full refund.
Turn retention theory into an operational process
Winning a customer is only the beginning. What happens afterwards determines whether the relationship develops or disappears.
Through Gratitude, Reinforcement, Engagement, Anchoring and Transformation, you will design how your organisation:
recognises customers after commitment
reinforces confidence in their decision
turns passive customers into active participants
becomes the standard against which alternatives are compared
earns voluntary advocacy
The result is a retention and advocacy strategy translated into specific actions your organisation can implement.
Designed for people responsible for what happens after the sale
This programme is suited to business owners, leaders, marketers, customer-success professionals and membership teams responsible for:
customer retention and renewals
repeat revenue
post-purchase or post-join engagement
customer participation
referrals and advocacy
It is most valuable when you are ready to make decisions and apply them—not simply collect more information.
What you will achieve
By the end of the programme, you will have:
examined what currently happens after customers commit
identified where preventable churn may begin
designed practical retention actions for your organisation
established priorities your team can implement
created a coherent retention and advocacy plan
tested and strengthened that plan through structured assessment
What practitioners say about the G.R.E.A.T. Method
Glasgow Chamber of Commerce
RÖDL Attorneys
Ready to turn retention theory into an operational process?
Work independently, build your organisation’s implementation plan and submit it for structured assessment.