Free Strategic Introduction
Watch The Future of Loyalty: Why Retention Matters More Than Ever in the Age of AI.
The webinar explores why loyalty is changing. The course shows you how to respond through the five stages of G.R.E.A.T.
What the course includes
Self-paced access for 12 months, including six video modules and downloadable resources.
Introductory and five video modules covering each stage of G.R.E.A.T.
Practical examples from B2B and B2C
Downloadable course workbook and templates
Exercises for applying each stage
Certificate of completion
Price
Choose the level of support that best suits how you intend to apply the method.
Self-paced: course, workbook and templates — £497
Premium: course, workbook, templates, book and one-hour coaching session — £997
Corporate licence: access for up to 25 users — £3,500
For a tailored, facilitated application of the method to your organisation, explore the G.R.E.A.T. Workshop.
Prices exclude VAT. VAT will be added where applicable.
Access the course
Most organisations invest heavily in winning customers, but leave what happens after the sale fragmented, inconsistent or accidental.
The G.R.E.A.T. Retention Method provides a structured five-stage process for turning the post-purchase experience into loyalty, repeat business and advocacy.
Course overview
The G.R.E.A.T. Retention Course is built on a five-stage model of customer relationships:
Gratitude — acknowledge the commitment and make the customer feel recognised.
Reinforcement — reduce uncertainty and confirm that the customer made the right decision.
Engagement — maintain relevant contact and deepen participation.
Anchoring — connect the relationship to meaning, memory and identity.
Transformation — turn retained customers into repeat buyers and advocates.
Who the course is for
This course is designed for professionals and organisations that rely on long-term customer relationships, including:
Business owners and founders;
Marketing, sales and customer-experience professionals;
Professional-services leaders;
Membership and association executives;
Anyone responsible for retention, repeat business or advocacy.
The method applies across sectors and maturity levels — from growing SMEs to established organisations.
What you will be able to do
By the end of the course, you will be able to:
Identify weaknesses in the post-purchase customer journey;
Design actions across the five stages of G.R.E.A.T.;
Create a practical retention and advocacy plan.