Date:
Time:
Location:
Eversheds Sutherland
1 Wood St,
London EC2V 7WS
Thank you for your thought provoking presentation.
Dan Hall, Senior Director Wealth Planning - Rathbones
We looked into the often-overlooked phase that begins after the transaction - where genuine customer relationships are built. Through vivid storytelling and behavioural insights, Vladislav revealed how loyalty, emotion, and memory shape lasting brand impact.
We examined how strategic messaging doesn’t just differentiate - it creates identity, sometimes even sparking division. We explored why being remembered often outweighs being different, and how a single, unforgettable story of human connection can teach us volumes about trust and retention.
Vladislav outlined the four types of loyalty and explained how to identify them, and most importantly, how to activate each one effectively.
Finally, we shed light on the most frequent missed opportunities: moments where brands lose momentum not by doing something wrong, but simply by stopping too soon.
