Date:
Time:
Location:
Finnish-British Chamber of Commerce
4th Floor, 24 Old Queen Street,
London SW1H 9HP
"Collaborating with Vladislav has always been a rewarding experience. His expertise and vision bring unparalleled value to discussions, leaving a lasting impression on all involved. I look forward to seeing the continued impact of his work on advancing meaningful conversations in our field."
- Dr Tuuli Bell, founder and CEO of The Sustainable Presales Hub
“In the future, human value won’t be what we do - it will be what we decide.” - Vladislav Dobrokhotov
In this session, moderated by Paul Alexander, Vladislav Dobrokhotov and Tuuli Bell explored how AI redefines how brands build loyalty, trust, and human connection. Speakers discussed how AI moves beyond automation to become a collaborator, enabling predictive maintenance, proactive re-engagement, and emotionally resonant "magical moments" that strengthen customer relationships long after the transaction ends.
The conversation emphasised that while AI provides speed, scale, and insight, humans ultimately shape meaning, strategy, and emotional impact. As organisations shift from solving problems to anticipating needs, new roles emerge from brand guardians to customer behaviour strategists. Whether it’s AI-to-human or the AI-to-AI future just over the horizon, the message was clear: in a world of intelligent systems, human judgement remains the most powerful differentiator
Featured Experts:
Solution Architect & Digital Transformation Leader
Executive Director, British & Commonwealth Chamber of Commerce in Finland
Moderator:
VP of Network Infrastructure Sales and Country General Manager at Nokia UK & Ireland
