Workshop Flow
Morning – The Science of Retention
- Why most organisations lose emotional connection after delivery.
- Deep dive into each stage of the G.R.E.A.T. Retention Model™.
- Audit: Assess your current retention practices.
Afternoon – Designing the Blueprint
- Trigger labs: selecting the emotional levers that fit your sector.
- Framework design: building your bespoke retention process.
- Group feedback and real-world application.
Location: On-site or Online. While my activities are primarily based in Finland and the UK, I offer delivery and collaboration worldwide.
BOOK NOWMost organisations invest enormous effort into winning clients — and almost none into keeping them. Delivery is planned, sales are tracked, but what happens after the sale is often left to chance. When repeat business occurs, it’s celebrated as good fortune, not good design.
The G.R.E.A.T. Retention Model™ changes that. Developed by Vladislav Dobrokhotov, it is a behavioural framework built to deliberately engineer loyalty rather than hope for it. Grounded in behavioural psychology, the model maps five deliberate stages — Gratitude, Reinforce, Engage, Anchor, and Transform — each driven by specific emotional and psychological triggers that guide clients from satisfaction to advocacy.
What You’ll Learn
In this full-day, hands-on workshop, participants will:
Understand the psychology behind client retention and emotional connection.
Map their own customer journeys through the five G.R.E.A.T. stages.
Identify which of the 84 emotional triggers best fit their organisation and industry.
Design a Retention Blueprint – a step-by-step process for engineered loyalty.
Leave with practical tools to measure and sustain engagement over time.
Who Should Attend:
Business Development & Client Relations
Marketing & Customer Success
Professional Services & Membership Organisations
Outcomes
By the end of the day, your team will no longer hope for repeat business — they’ll have a process to engineer it, turning every delivery into the start of the next opportunity.
About the Model
The G.R.E.A.T. Retention Model™ incorporates 84 evidence-based emotional triggers across five stages of engagement. It draws on principles such as reciprocity, cognitive dissonance reduction, the mere exposure effect, anchoring bias, and social proof to create lasting emotional connections and measurable loyalty. (Full framework and trigger library available exclusively through workshop participation.)
The G.R.E.A.T. Retention Model™ is a proprietary behavioural framework created by Vladislav Dobrokhotov. All rights reserved. Reproduction or commercial use without permission is prohibited.
